BP gulf leak has become a challenge in lots of aspects: ecological, technological, financial, public relations - the list goes on.
But it is not just a challenge.
Price
Every big challenge quickly evolves to the "testing grounds" for the strategies that have to take care of the issue. And it shows whether these strategies work or do not work.
One of the most heavily discussed issues right now is how BP uses its public relations to handle the situation. PR experts share their personal opinion, explaining what was right and wrong, what helped and what spoiled. This is great, because this is a real food for the brain for the companies that need to see what is working in the sphere of "public relations in crisis management."
Still, the public opinion, I mean the so-called people for the next door tend to not like the strategy of using public relations. "They'd better invest this money into solving the leak" is an argument that you can often see online.
People have the right to think this way and to have this sort of emotions.
At the same moment, if BP would not invest big money into PR, this could jeopardize the whole solving of the gulf leak.
Seems like a paradox?
Perhaps. But think about it the following way...
Let's say British Petroleum decided to quit doing PR thing for the gulf leak. Just imagine how much this can do to their image. Yes, their image has big problems at the moment. But this would be much-much-much worse if BP didn't invest money into PR.
Big problems with image = British Petroleum stock price goes down.
And if we are talking BIG problems with image, then the stocks drop like crazy. And this means that BP has huge problems with money. And this can mean - in the worst case scenario - that the company has no financial support to take care of the technological and ecological issues with gulf leak.
Yes, this scenario will not take place. It's too gloomy and has nothing to do with reality.
But it is important to understand that partially the story is not so gloomy, because BP is investing big money into PR games to protect its stocks. And no matter how cynical this can look, still this will eventually help to solve the problem with the leak itself.
British Petroleum Stock Price and PR Price
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